For creating Kyle's brand we talked about about how he really wanted to be outside the box with his brand. Originally I took this quite literally, making him a logo that had his name breaking out of the box, then after much thought, we came to the conclusion that he thinks so outside the box he is actually in a circle. Bringing this idea to life taught me to think outside the box (ironic).
Following his branding, he requested writer photos so he had some professional headshots if he decided to publish his work. Our goal was to make sure the photos looked clean and professional, but we still managed to take a few fun ones that would help capture his edgy personality.